Today I wanted to talk about where I believe creativity comes from. It is no longer believed that creative people only use the right side of their brain. Over the last few decades, more research has gone into this dichotomy and it has shown us that to be creative, is to use all of our brain. This makes a lot of sense when I reflect on my own creative processors.
I recently read an article from Scientific American that discusses this exact topic. Ned Herrmann is an educator and consultant, and who has researched both brain functions and creativity. He came to the conclusion that creativity is a mental process that uses all of the brains specialised capabilities. Check out the article if you want, it’s a great read 🙂
So to put it simply, the right side of our brain is responsible for our curiosity, playfullness, metaphorical thinking (e.g ‘bun in the oven’, ‘time is money’), taking risks, artistry and experimenting. The right side welcomes and adapts to change and grabs opportunities as they appear. The left is side is more logical, analytical and fact based. It is the little speech bubble that pops up in my head when I have a crazy idea with my work that makes me stop, think and rationalise. (to be honest, it annoys me from time to time. Stop bursting my bubble!)
Even though I may not be friends with my left side from time to time, it does help me out because it also helps me plan, be organised and focus on the detail of my work. If I need to work out how much fabric I need or paint to buy, that side helps me do the math. When I am on the computer designing, both sides of my brain are working together like my little minions winding up the gears and punching in the numbers so I can use the software and create the art piece I desire.
It’s not enough to have passion, emotion and inspiration. Don’t get me wrong, it’s a huge part of the process, it’s the beautiful little seed in our soil. However, to execute the idea, we must use all the other parts of our brain.
What’s your creative process like?
Have a brainy day ❤